Lead Marketing Strategist

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Overview

As the first line of communication with prospects, ideal SDRs have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales closers up for success. You should be a quick learner with strong communication skills, and have the ability to showcase our offerings in a compelling way. Every potential customer is an opportunity for you to boost top–line revenue growth, customer acquisition
levels, and profitability.

Duties & Responsibilities

  • Websites – Revitalize site, ensure analytics and adtech intergration, structured for scale.
  • Content Writer – Consistent, new blog content (1/week).
  • Social Specialist – Always on, data-driven social media strategy.
  • SEO – Top Rankings against competitive keywords across search
  • Advertising (Media +15%) – Full Funnel Search, Social Display, Video
  • Graphic – Brand Guidelines, Cornerstone assets (highest quality), brand kit (supplemental materials)
  • Adtech – Hootsuite, Dropbox, CRM, etc
  • Advisor/Acting CMO – Advice, staff, and ensure execution. Hire CMO/Director during Q4 and move to advisory role for remainder of Q4. In 2021, pivots to strategic partne

Requirements

  • Atleast 3 years as a lead marketing strategies
  • Set, monitor, and report on team goals
  • Design branding, positioning, and pricing strategies
  • Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes, and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
  • Create playbook ads, service decks and monitor marketing leads acquisition
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

     

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